Another important conceptual distinction is whether the convergence or divergence is. Start studying convergence and divergence and accom modation theory learn vocabulary, terms, and more with flashcards, games, and other study tools. Communication accommodation theory cat is a general theoretical framework for both interpersonal and intergroup communication. This can be a higher class person purposefully sounding more lower class. This theory basically tries to accommodate for differences within situations. The process of figuring out a concrete solution to any problem is called convergent thinking. Converging toward the speech of another person can be regarded as a polite speech strategy while choosing a language not used by the other interlocutor can be considered as the clearest example of speech divergence 2. Cat includes a wider range of factors as accommodation can occur at.
This theory concerns 1 the behavioral changes that people make to attune their communication to their partner, 2 the extent to which people perceive their partner as appropriately attuning to them. Communication accommodation theory of howard giles background cat can be applied to many different contexts including. Powerless individuals tend to adopt the verbal and nonverbal styles of those with power. Pdf communication accommodation theory researchgate. Communication accommodation theory cat provides a wideranging framework aimed at predicting and explaining many of the adjustments individuals make to create, main tain, or decrease social distance in interaction. Communication accommodation theory and interviewing. Let us see the examples below to briefly show communication accommodation theory.
Communication accommodation theory cat, a theory of interpersonal communication, derived from speech. Introduction communication accommodation is a communication theory which emphasis the adjustments that people does while communicating. Divergent thinking is the process of thinking that explores multiple possible solutions in order to generate creative ideas its a straight forward process that focuses on figuring out. Communication accommodation theory of howard giles by kyle. The accommodation model process of speech accommodation. Communication accommodation theory, related to social identity theory, is about people adjusting to communicate by minimizing social differences. Accommodation theory or sat to a complex and comprehensive model of communication in diverse. A communication accommodation theory perspective table 1 description of studies study year use of.
Less frequently, accommodation may take the form of divergence, when a speaker signals social distance or disapproval by using a language variety. In essence, when we elect, knowingly or unknowingly, to communicate in the same way the other person communicates. Communication accommodation theory we also tend to match nonverbal behaviors. The theory was developed by howard giles, a professor teaching communication at the university of california in 1971.
But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. Accommodation most often takes the form of convergence, when a speaker chooses a language variety that seems to fit the style of the other speaker. Family communication the medical profession the courtroom when introduced in 1973, the theory was called speech accommodation theory. Convergence or divergence as discussed in one of my previous blogs, there are arguments surrounding the impact that globalisation has on both national and local cultures.
Females may use communication convergence in order to say the right thing and to fit in among organizational superiors, usually males a potentially double bind speak like a man, but act like a lady. Because eachpositive series partial sum of a positive series is greater than the last, every positive series either converges or. Communication accommodation theory edited by howard giles august 2016 skip to main content accessibility help we use cookies to distinguish you from other users and to provide you with a better experience on our websites. From the hit american sitcom comedy, friends, by david crane and marta kauffman. Speech accommodation theory sat is more recently referred to as communication accommodation theory cat. Matching the verbal and nonverbal behaviors of others signals agreement and liking. Speaking style frying, slang accents southern drawl, new yorker word choice vocabulary tones friendly, prezi. Comparison test suppose 0 an bn for n k for some k.
Convergence, accommodation, fusion, and stereopsis. The theory is an advancement of speech adjustment theory talking about. Communication accommodation theory in conversation. These theories help to explain why speakers seek to converge or diverge from the language, dialect, accent and. In group a 73 patients, fusional convergence and divergence. Convergence is a strategy which is used by individuals to adapt their verbal. Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main sociopsychology theories. Convergence and divergence and accommodation theory. A lack of facetoface interactions affects society while digital influences on the world create and sustain communications characterized by limited feedback. The basic position of rest convergence and divergence. A communication accommodation theory perspective sina farzadnia1a, howard giles2b. When the value of an asset, indicator, or index moves, the related asset, indicator, or index moves in the other direction. Pdf media convergence concepts katarzyna kopeckapiech.
Strategies of convergence and divergence cat suggests that individuals use communication, in part, in order. Different types of convergence and divergence are possible. Convergence someone who changes their speech patterns to match the speech patterns of the other person. This can be unwelcome, however, if it is perceived as superficial or manipulative. Teacherstudent interaction in efl classroom in china. Convergence and divergence in the context of globalization. Convergence, divergence, pupillary reactions and accommodation of the eyes from faradic stimulation of the macaque brainf robert s. Both convergence and divergence may be either upward or downward.
Communication accommodation theory communication studies. Two contrasting theories have been developed in relation to this. Howard giles, the professor of communication at the university of california, developed the theory which is and according to him is when people try to emphasis or minimize the social d. The characteristics of these nations effectively converge. Criticism of communication accommodation theory giles theory is generally considered to be sound because few researchers have been able to successfully challenge it. Convergence is when we change our speech styles to be more like the person we are speaking with. Whether corporate governance systems and practices are converging to the angloamerican shareholdervalueoriented model or continue to diverge from this model and maintain their idiosyncrasies has been controversially debated among scholars in a variety of academic disciplines. Convergence and divergence in telephone conversations. It seeks to explain and predict why, when, and how people adjust their communicative behavior during social interaction including mediated contact, and what social consequences might result from such adjustments. When individuals seek to build social contact, aspects of. This can be a lower class person purposefully sounding more upper class.
A great example of communication accommodation theory is. Over the past three decades, communication accommodation theory cat has developed. For various reasons, it is simpler to understand convergence and divergence for series whose terms are all positive numbers. Convergence and divergence in corporate governance. Giles theory is generally considered to be sound because few researchers have been able to successfully challenge it. Accommodation theory slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The life of communication accommodation theory cat can be traced back to the development of speech accommodation theory sat devised in the early 1970s by social psychologist.
Communication accommodation theory by prezi user on prezi. Communication accommodation theory introducing cat convergence divergence self handicapping, maintenance and over accommodation convergence can be achieved through. Media researchers have been interested in the problem of media convergence since the 1980s. Essay on convergence and divergence in the context of globalization assignment within the rhetoric of globalization and the economic theory surrounding it is a sense that many experts believe and espouse that income convergence is a logical outcome of globalized markets.
Divergence, convergence, or crossvergence in international. Subjects with ocd, as compared with both nc and interviewers, mainly used maintenance strategy, indicating a nonadherence to turns and an overreliance on their own turns, thus neglecting the. Convergence divergence model and accommodation model employ only a dyadic interactional situation real life. Convergence people can converge through many features of communication such as their use of language, their pronunciation, pause and utterance lengths, vocal intensities, non verbal behaviors, and intimacy of self disclosuresgiles and smith, 1979, 46, but they do not necessarily have to converge simultaneously at all of these levels.
Convergence theory presumes that as nations move from the early stages of industrialization toward becoming fully industrialized, they begin to resemble other industrialized societies in terms of societal norms and technology. Communication accommodation theory cat is a theory of communication developed by howard giles. Communication accommodation theory cat provides a wideranging framework aimed at predicting and explaining many of the adjustments individuals make to create, main. Communication accommodation theory convergence, over. The accommodation convergence relationship is a learned process. Definition and examples of linguistic accommodation. If you continue browsing the site, you agree to the use of cookies on this website. Speech vocal patterns gestures how our language converges or diverges with others human interaction based off of. Theirshorttermmanifestations are often discussed under the heading of accommodation, and, in giles et al.
A study on convergence, divergence and maintenance in ocd. Jampel3 laboratory of comparative neurology of the department of anatomy and department of ophthalmology, university of michigan, ann arbor, michigan the neuroanatomical pathways involved. Each one of us is aware that our style of speech changes in the twinkling of an eye, as it were, depending on a wide range of variables such as the setting, the topic of discourse, the person we are interacting with, the purpose of the interaction, and so on. To investigate the relationships between angle of deviation, fusional convergence and divergence amplitude, aca ratio, near point of convergence npc, and myopiaphoria in intermittent exotropia ixt. However, critics of the theory point out that conversations often seem to be too complex to be broken down into components as simple as convergence and divergence. This possibility has been suggested by social psychologists within accommodation theory 1. Convergence theory definition, discussion and examples. There are two types of accommodation process explained in this theory convergence convergence is a process where people tend to adapt the other persons communication characteristics to reduce the social differences divergence the process contradicts the method of adaptation and in this context. Divergence and convergence could be deployed through a variety of communicative behavioural practices, both linguistic and nonlinguistic. Cat focuses on the fundamental strategies of convergence and divergence between individuals communication giles et al.
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