Citeseerx document details isaac councill, lee giles, pradeep teregowda. The relationship between brand image strategy and financial. Corporate social responsibility risk and audit opinion. Graduate school of business, columbia university, new york, u. Results based on a national sample of nearly one thousand firms indicate that these practices have an economically and statistically significant impact on both intermediate employee outcomes turnover and productivity and short and longterm measures of corporate financial performance. The results of this study are that corporate social responsibility has a significant positive effect on firm performance, corporate social responsibility also has a significant positive effect on corporate reputation, corporate. A thesis submitted in partial fulfilment of the requirements for admission to the degree of doctor of philosophy corporate reputation at the school of management, qut business school queensland university of technology brisbane, australia. Download limit exceeded you have exceeded your daily download allowance. In respect of this, we undertake an analysis of the relationship between corporate reputation and the dynamics of financial performance to substantiate the idea that good reputations are valuable strategic assets that help firms achieve sustained superior profitability. Given the intuitively appealing proposition that a good or superior corporate reputation has a positive influence on a firms financial performance, there has been much interest from researchers.
Dec 01, 2002 corporate reputation and sustained superior financial performance existing empirical research confirms that there is a positive relationship between reputation and financial performance. Corporate reputation was represented by measuring the level of senior executives attention to a number of intangible firm resources e. Graduate school of business, columbia university, uris hall, 3022 broadway, room 703, new york, ny 10027. The impact of corporate reputation and reputation damaging. Sep 19, 2002 this paper complements these findings by showing that firms with relatively good reputations are better able to sustain superior profit outcomes over time. This study is conducted in order to address two research questions. This has led some scholars to conclude that there is little new to be learned from the. This new 4volume collection will include the seminal literature in corporate reputation, both foundational articles and state of the art research. The comprehensive system of balanced performance evaluation is a modern system of management that enables organizations to make clear their vision and strategy and turn it into action.
Sep 04, 2015 the early empirical literature on the relation between corporate reputation and financial per formance, while walter 20 provides a short overview of the impact of reputation damag ing events on financial performancewith focus on reputation risk furthermore, ali et al. Corporate reputation and sustained superior financial. Pdf revisiting corporate reputation and firm performance. Corporate reputation and sustained superior financial performance created date. Underlying dimensions of corporate reputation and their relation to sustained financial performance. The good corporate reputation has many benefits to the firms such as attracting the investment. The survey of the paper was conducted in 2015 in croatia. Enhancing corporate reputation in saudi banking sector.
Corporate reputation and financial performance semantic scholar. This paper complements these findings by showing that firms with relatively good reputations are better able to sustain superior profit. Recent theory and evidence suggests that firms with better reputations are more likely to experience sustained superior financial performance. Trends on the relationship between board size and financial. This thesis examined the relationship between firms corporate reputation and their future financial performance. Existing empirical research confirms that there is a. Impact of corporate brand on customers attitude towards. In summary, while some studies argue that a good corporate reputation can lead to superior performance brown and perry, 1994.
Procedia social and behavioral sciences 58 2012 655 a 664 18770428 2012 published by elsevier ltd. Corporate reputation and sustained superior financial performance article in strategic management journal 2312. High performance work practices and firm performance. The collection will bring together the distinctive perspectives of prominent scholars from a variety of disciplines including organizational behavio. This paper complements these findings by showing that firms with relatively good reputations are better able to sustain superior profit outcomes. To investigates the relationship between corporate reputation and financial performance. Pdf corporate reputation and financial performance.
Reassessing the relationship between the fortune reputation. One measure of reputation is fortune magazines annual americas most admired companies survey. Corporate social performance is corporate reputation and financial performance an effective means by which to establish a good overall reputation, which, in the long run, can bring financial. Carmeli and tishler, 2005, others have pointed out that the relationship is reverse. Apr 21, 2011 reputation has emerged as an important concept in organizational research. This study estimated and specified a model of corporate reputation, its social performance, and firmlevel variables in the context of an emerging country. Reputation an important element for automotive industry profit. Dowling, corporate reputation and sustained superior financial performance. Existing empirical research confirms that there is a positive relationship between reputation and financial performance. Jul 02, 2018 the purpose of this paper is to investigate the relationship between board size bsize and financial and reputational corporate performance in top companies ranked by the business monitor of corporate reputation merco in colombia. We test three moderators for relationships of corporate reputation. American journal of industrial and business management, 10, 118. This paper complements these findings by showing that firms with relatively.
This paper fills this gap by examining the rela tionship between reputation and the persistence of superior profit outcomes over time. Importance of corporate reputation in financial services banking the way people consumers make decisions perception of risk characteristics of services a source of competitive advantage a strategic tool of great value, helping to achieve longterm objectives ceos perception of corporate reputation institute of directors, 1999. Good corporate reputations are critical because of their potential for value creation, but also because their intangible character makes replication by competing firms considerably more difficult. Corporate reputation is the overall estimation of a firm by its stakeholders expressed by the demonstrative behaviors to its customers, employees, investors, business partners, and general. Dowling 2002 articletitle corporate reputation and sustained superior financial performance strategic management journal 23 10771093 occurrence handle 10.
Pdf corporate reputation and sustained superior financial. What the media is really telling you about your brand. In particular, we undertake an analysis of the relationship between corporate reputation and the dynamics of financial performance using two complementary dynamic models. Furthermore, 7 the favorable corporate reputation helps in building. When studying the persistence of superior financial performance. Corporate reputation and financial performance qut eprints. The good corporate reputation is a chance for the companies to achieve successful sustained superior performance 34. This study uses path analysis with the help of the smartpls version 3. Corporate reputation can be viewed as a critical intangible resource, important to a firms performance and therefore longterm survival. This paper complements these findings by showing that firms with relatively good reputations are better able to sustain superior profit outcomes over time. Corporate reputation and sustained superior financial performance. Dowling2 1 graduate school of business, columbia university, new york, u. Corporate reputation, social performance, and organizational. The moderating influences on the relationship of corporate.
Dec, 2017 in respect of this, we undertake an analysis of the relationship between corporate reputation and the dynamics of financial performance to substantiate the idea that good reputations are valuable strategic assets that help firms achieve sustained superior profitability. In practitioner circles, very seldom will a firms new strategy, significant investment, senior. Corporate reputation is a valuable and highly sensitive intangible asset the result of a competitive process that refers to longterm investment value, financial soundness, wise use of corporate assets, management quality, products and services quality, innovation, ability to attract, develop and retain capable people to work for the company. To test for a relationship between corporate reputation and financial performance, using australian data. Firms with higher reputations are linked with sound financial performance. The results from two complementary dynamic models consistently support a link between good reputations and persistent. Corporate reputation and organisational performance. The interaction between capability and character introduction academic and practitioner interest in corporate reputation is at an alltime high. Dowling 2002 corporate reputation and sustained superior financial performance. The findings suggest that this conceptualization is a solid method on which to build reputation measures, which in turn are an important step for efficient reputation management.
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